Yays & Yikes is the personal brand of Samia Suys, a SaaS Product Leader who's on a mission to bring quirk and humanity to digital product management and leadership. Since the tech world is such a male-dominated industry still, what else was there to do other than to throw some delicious type, fun colors and fluffy icons in the mix. There’s the bespoke type logo, fat and unapologetic. Then a range of faux-3D icons, adding our own twist on the typical tech bro emoji-language. Keywords are: colorful, curvy and playful. Needless to say, this was a treat to work on!
