ABS Bouwteam is a Ghent-based construction company that developed their own unique vision on building. How they approach their high-end, architectural projects is based on the idea that, aside from the obvious value they create for their individual clients, the collective added value is of even greater importance. In order for them to connect more with like-minded people, we rebranded their image around the notion of building for positive impact — for the residents, next generations and society as a whole.
The main brand idea was translated to a poetic visual language where the photography of their projects was manipulated to drag attention to the surroundings, rather than the building itself. We updated the logo to serve as a dynamic brand platform and constructed new lay-outs, messaging and webdesign. Subtle, thoughtful, philosophical and refined.
