As an Industrial Piping Design player, LM Engineering decided to take on the biggest challenge their industrial clients face today: making production processes more sustainable, by taking control of carbon emissions. Going green in the short term and at a viable price used to be a pipe dream for many mid-size industrial organisations. But not anymore. Emicap presents an innovative technology that captures CO2 directly from the chimney and processes it into liquid form, ready for transport to storage or reuse.
It was time for LM Engineering to make more noise, and convince investors, clients and talent to see the future. We gave the child a clever name and rewrote the high-tech tale into a clear and attractive sales pitch. We topped it off with a dash of the infectious entrepreneurial spirit of their founder Luigi Meersman. From there, we created an outspoken and crisp visual brand, only fitting for an up-and-coming force that will turn the market on its head.
