Justified is the Ghent-based start-up who rocked the world of legal debt collection by creating software that automates and digitalizes the judicial recovery process of outstanding amounts. To make their brand reflect just how radically different they do things, I developed their brand to stand out and tickle all stakeholders involved to join the party. Bright colours, bold type, and an illustrative style to add loads of character, made their new website and marketing tools pop like never before. The motion design and illustrated characters that are featured below didn’t make the final cut, but they informed a visual language of playful elements and dynamic micro illustrations still.
