There is a difference between a house and a home. And in the same way, there is a difference between a floor and a Lamett floor. You immediately feel that difference when you see and touch their product — the warmth, the quality, the craftsmanship. We tied this feeling into every aspect of Lamett’s new identity, to make it a brand you love to come home to. The brand story revolves around the notion that your floor is the true foundation of a balanced, happy, home life.
We developed a verbal and visual tone of voice, created atmospheric brand imagery, and carefully selected colours and typography. This way, every communication and interaction, through digital as well as physical media, oozes the same warmth and love for human connections, life and beautiful simplicity.
